menu

Ford Previews Future Pickup Truck

Ford Previews Future Pickup Truck
Innovation

Concept reveals a continued focus on rugged and functional styling.

Dave Pinter, PSFK
  • 20 january 2013

 

Ford’s presentation at the 2013 North American International Auto Show concentrated on work vehicles. As a surprise, a new concept full-size pickup truck concept was unveiled. Called the Atlas Concept, the truck shows where Ford might be headed in terms of styling for the next generation F-150. The Atlas adopts a more chiseled, angular shape language over the sweeping arcs found in many of their other vehicles including the Fiesta, Focus and even Transit van.

ford_atlas_concept-2

ford_atlas_concept-3

ford_atlas_concept-7

ford_atlas_concept-6

ford_atlas_concept-5

Ford

 

+2013 North American International Auto Show
+Automotive
+ford
+work
Trending

PSFK 2017: How To Close The Pleasure Gap With Product Design Innovation

Arts & Culture
Debriefs
PSFK EVENTS
Retail Yesterday
Fitness & Sport Yesterday
No search results found.