Ford Previews Future Pickup Truck

Ford Previews Future Pickup Truck
Innovation

Concept reveals a continued focus on rugged and functional styling.

Dave Pinter, PSFK
  • 20 january 2013

 

Ford’s presentation at the 2013 North American International Auto Show concentrated on work vehicles. As a surprise, a new concept full-size pickup truck concept was unveiled. Called the Atlas Concept, the truck shows where Ford might be headed in terms of styling for the next generation F-150. The Atlas adopts a more chiseled, angular shape language over the sweeping arcs found in many of their other vehicles including the Fiesta, Focus and even Transit van.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.