Famous Perfumer Uses Rare Neurological ‘Gift’ To Create New Scents
The perfumer creates customized artworks for his packages inspired by his synesthesia -- the ability to see music as colors.
While we’ve been following the work of olfactory mastermind Frédéric Malle for some time now, we were shocked and intrigued to learn that many of Malle’s scents are actually inspired by an interesting quirk in his sensory system; Born with the rare neurological phenomenon Synesthesia, when Malle smells a scent, his brain actually translates the noise into a color scheme. As someone whose passion is perfume, Malle has turned this abnormality into a source of inspiration, allowing himself to envision new scents through a process he’s refined through the years. In order to share his unique world with fans, he created a set of colorful illustrations that will adorn the packaging of each new scent released.
Now Track More Ideas
- DTC & The Future Of Retail: A Look At PSFK’s 2019 Conference Speakers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Multi-Brand Retail Space Showfields Brings DTC Favorites To Manhattan Shoppers
- How Retailers Like Macy’s And Saks Are Using Data To Generate Guided Gift Recs