Freetainer – A Concept For Future Of Work

Freetainer – A Concept For Future Of Work

Freetainer allows companies to capitalize on their increasingly fragmented workforce while allowing employees both freelance and full-time benefits.

Wesley Robison
  • 20 january 2013

The Future Of Work

In order to bring to life PSFK’s Future of Work reportPSFK Labs challenged creative agencies from around the world to generate product and service concepts that leverage the trends identified within the report. This concept was created by lg2.

Freelancers avoid the full-time drudgery of corporate life but there is a trade-off: job security that’s as low as their commitment towards their employers. To attract the best staff, firms should empower their workforce with both flexibility and security, creating hubs of employees who are able to embrace the freelancer flexibility, yet feel encouraged to contribute to the long-term success of the company.

THE FREETAINER is essentially a new contractual concept. When first negotiating a work contract, employees will be able to customize their work agreement, starting with the minimum number of hours they are willing to work and including everything from vacation time to project-specific agreements. You only want to work 20 hours a week because you’re opening a boutique as a side project? No problem. Your salary, benefits and strategic input will be commensurate with your commitment. You’re an ambitious workaholic in perfect health with no dependants? You can apply for a bigger retainer, and opt-out from the health insurance plan. All negotiations are completely transparent and in most cases pre-determined by the FREETAINER algorithm.

freetainer layout

Once established in the operational structure, the FREETAINER encourages companies to integrate more flexibility and variety in their project management. Employees will have access to tools that help them coordinate their various schedules and choose which projects they want to invest their tranche of hours. Depending on their interests and skills, employees can apply on open projects that fit within their FREETAINER agreements. If selected for a project, they will be more motivated to perform because the assignment is in part self-directed. Companies will also adapt their physical work environment to accommodate a more flexible workforce by creating multi-use spaces and project-designated zones.

Forget the rigid departmental organizations and perpetual teams, forget specific titles and traditional hierarchy – the FREETAINER encourages and enables companies to think more efficiently in terms of skill sets rather than hierarchy.


Catch more Future of Work sneak peeks as we reveal highlights from the full report throughout the month, including new trends, futuristic concepts, expert interviews and opportunities. Still want more? Watch the summary presentationbuy the entire report and see everything that you’ve missed so far here.  Join the conversation to get involved and share your ideas about the future of work with the #FoW hashtag on Twitter.

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