Getty Curates Photo Selection Based On Social Media Trends
The Feed is a new site that highlights the latest trending topics for relevant news, sports, and entertainment imagery.
Getty Images has launched a new site that highlights the latest trending topics on social media to curate a photo selection. The Feed pulls data from Twitter and displays the latest in news, sports, and entertainment imagery.
It matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On it’s Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant coverage.
On Twitter, @FeedMeGetty uses The Feed to tweet hourly trending images as well as responding to content queries in real-time with a corresponding image. This helps Getty Images connect with their fans and deepen engagement. Yvonne Chien, senior VP of marketing at Getty Images, said: