menu

Getty Curates Photo Selection Based On Social Media Trends

Getty Curates Photo Selection Based On Social Media Trends
technology

The Feed is a new site that highlights the latest trending topics for relevant news, sports, and entertainment imagery.

Emma Hutchings
  • 16 january 2013

Getty Images has launched a new site that highlights the latest trending topics on social media to curate a photo selection. The Feed pulls data from Twitter and displays the latest in news, sports, and entertainment imagery.

It matches the images with the trending terms and posts the corresponding content on Getty Images’ social media channels and website. On it’s Facebook profile, up-to-the-minute themed timelines have been created using The Feed to showcase relevant coverage.

Getty Curates Photo Selection Based Off Social Media Trends

On Twitter, @FeedMeGetty uses The Feed to tweet hourly trending images as well as responding to content queries in real-time with a corresponding image. This helps Getty Images connect with their fans and deepen engagement. Yvonne Chien, senior VP of marketing at Getty Images, said:

The Feed is an exciting new innovation for us. It simplifies and automates the process of posting highly relevant and engaging content on social media. Working with the team at R/GA, we have been able to conceive and get this to market in a few months. The Feed’s patent-pending technology leverages our scalable API and APIs in the social space such that we can continuously provide socially appealing content to our fans and followers.

The Feed

 

+#technology
+advertising
+culture
+Entertainment
+Facebook
+getty images
+imagery
+Innovation
+sport
+technology
+USA

More in Entertainment

Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017
Entertainment

Bang & Olufsen Is Selling A David Lynch-Inspired Speaker

The director signed and numbered each of the 30 limited edition speakers made available to the public

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.