The channel looks beyond a typical ad buy to promote 'Banshees,' focusing instead on creating shareable content.

Banshee, a new original series on Cinemax, recently made it's premiere on TV, but the show is already making waves on the web with its unusual pre-premiere marketing. Episode One of the new series has been turned into a collection of animated GIFs, with the entire first hour distilled into 80 blinking frames.

The GIFs are presented like chapters in a book; over the twelve chapters of episode one, we learn that the plot centers around an ex-convict with plenty of enemies. We go from seeing him getting released from prison to fighting off numerous enemies (at least 5 people die in the 80 GIFs) to deciding to masquerade as the town's new sheriff. Of course, we could have just read the series description to learn this much, but the GIFs do provide some extra insight into the series: there's a hair-stylist sidekick, a former bad girl turned housewife, and a prominent businessman (and side gangster) who has a perverted sense of justice.

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