Cinemax Premieres New Show As Series Of Animated GIFs

Cinemax Premieres New Show As Series Of Animated GIFs
technology

The channel looks beyond a typical ad buy to promote 'Banshees,' focusing instead on creating shareable content.

Allie Walker
  • 14 january 2013

Banshee, a new original series on Cinemax, recently made it’s premiere on TV, but the show is already making waves on the web with its unusual pre-premiere marketing. Episode One of the new series has been turned into a collection of animated GIFs, with the entire first hour distilled into 80 blinking frames.

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