10 million UK residents could have grounds to sue the search giant after it sidestepped Apple security to monitor web habits.

This article titled “Google faces legal action over alleged secret iPhone tracking” was written by Josh Halliday, for The Guardian on Sunday 27th January 2013 17.26 UTC

Google is facing a fresh privacy battle in the UK over its alleged secret tracking of the internet habits of millions of iPhone users.

An estimated 10 million Britons could have grounds to launch a privacy claim over the way Google circumvented Apple's security settings on the iPhone, iPad and desktop versions of its Safari web browser to monitor their behaviour.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in