Grant McCracken: When Did Innovation Get So Cool?

Grant McCracken: When Did Innovation Get So Cool?
Innovation

There once was an almost reckless drive to create, but now that ideation has become trendy will it lose it's edge?

Grant McCracken, Cultureby
  • 4 january 2013

I live in Rowayton, Connecticut. It’s a tiny town, around 4,500 people, that sits on Long Island Sound roughly 50 miles up from New York City. Rowayton is famous for… well, it’s not famous really. It’s a sleepy little place that has managed, by applying itself as little as possible, to remain almost entirely obscure.

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