Grant McCracken: When Did Innovation Get So Cool?
There once was an almost reckless drive to create, but now that ideation has become trendy will it lose it's edge?
I live in Rowayton, Connecticut. It’s a tiny town, around 4,500 people, that sits on Long Island Sound roughly 50 miles up from New York City. Rowayton is famous for… well, it’s not famous really. It’s a sleepy little place that has managed, by applying itself as little as possible, to remain almost entirely obscure.