Hearst Magazines To Host Hackathon During NYFW
Publisher sponsors fashion week hack to promote the use of technology within the fashion industry
Publishing behemoths such as Hearst have been notable in their slowness to adapt to the technological advances of the tablet and smartphone age. This is set to change with the company seizing the digital bull by its pixelated horns on February 9th, when it will hold its first fashion hackathon at its midtown HQ, Hearst Tower.
Hearst is seeking to crowdsource ideas from the fashion and tech communities to develop innovative solutions for magazine brands, which have fallen behind with the growth of digital publishing in recent years.