Hilton And The Onion Team Up For Satirical Campaign
The hotel chain's new promotional website enables visitors to diagnose their vacation needs and get a ‘prescription’ for a vacation.
Hilton Hotels has partnered with The Onion for a new promotional health-themed website where users can diagnose their vacation needs and get customized ‘prescriptions’ for a vacation.
The Hilton Urgent Vacation Care Center interactive website focuses on “Vacationitis,” which affects workers incapable of taking long or short-term breaks. It’s symptoms include “Straight to Voicemailaria,” a chronic avoidance of client calls, and “Replyallgia,” the result of a flood of “reply all” emails. Hilton is offering immediate relief by giving visitors a chance to win one of 15 weekend getaways.