Hilton And The Onion Team Up For Satirical Campaign

Hilton And The Onion Team Up For Satirical Campaign
technology

The hotel chain's new promotional website enables visitors to diagnose their vacation needs and get a ‘prescription’ for a vacation.

Emma Hutchings
  • 15 january 2013

Hilton Hotels has partnered with The Onion for a new promotional health-themed website where users can diagnose their vacation needs and get customized ‘prescriptions’ for a vacation.

The Hilton Urgent Vacation Care Center interactive website focuses on “Vacationitis,” which affects workers incapable of taking long or short-term breaks. It’s symptoms include “Straight to Voicemailaria,” a chronic avoidance of client calls, and “Replyallgia,” the result of a flood of “reply all” emails. Hilton is offering immediate relief by giving visitors a chance to win one of 15 weekend getaways.

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