Saatchi & Saatchi Berlin launched ‘Days of Hope' to increase awareness of the people who live on the streets in major cities across Europe.

Remember the uproar from Homeless Hotspots, a charitable initiative created by BBH with the good intentions of raising visibility among Austin’s homeless population. Greatly misunderstood, it gave a small income to those whose worked as moving Wi-Fi spots. Another campaign by Saatchi & Saatchi Berlin, dubbed ‘Days of Hope‘ recruits homeless people to present the weather on European television stations as a way to draw attention to the lives of those living on the street in January.

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