Homeless People Replace Weather Anchors Across TV Stations In Europe

Homeless People Replace Weather Anchors Across TV Stations In Europe
Advertising

Saatchi & Saatchi Berlin launched ‘Days of Hope' to increase awareness of the people who live on the streets in major cities across Europe.

Kyana Gordon
  • 31 january 2013

Remember the uproar from Homeless Hotspots, a charitable initiative created by BBH with the good intentions of raising visibility among Austin’s homeless population. Greatly misunderstood, it gave a small income to those whose worked as moving Wi-Fi spots. Another campaign by Saatchi & Saatchi Berlin, dubbed ‘Days of Hope‘ recruits homeless people to present the weather on European television stations as a way to draw attention to the lives of those living on the street in January.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.