A Cheeky Hugh Grant Promotes The Guardian’s Weekend Editions
The famous actor stars in a blockbuster-style movie trailer that praises the publication's new and events coverage.
Agency BBH has devised a three-minute tongue-in-cheek ad for The Guardian, which focuses on its weekend publications. ‘Own the Weekend’ starts with an introduction from Hugh Grant, who praises the newspaper for their commitment to integrity and sound journalism (a dig at News Corp maybe?).