Hyundai HCD-14 Genesis, Stunning Premium Design And Technology Rich

Hyundai HCD-14 Genesis, Stunning Premium Design And Technology Rich
Design

Hyundai's premium cars will likely adopt a 'liquid metal' design theme.

Dave Pinter, PSFK
  • 20 january 2013

Having build a strong sales success with their current Genesis and Equus premium cars, Hyundai chose the 2013 North American International Auto Show to offer a glimpse of what a premium sedan from the automaker might look like. The HCD-14 Genesis Concept introduces what the design team calls a ‘liquid-metal design language’. The sculpted lighting on the front and rear are balanced by long sweeping side body lines. Viewed in person, the surface of the car includes a lot of subtleties that don’t translate as well in photographs. A distinctive feature that needs to make the leap to the production model are the lower front and rear LED driving lights. We haven’t seen anything like these on a vehicle before.

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