How Johnny Walker Houses Are Boosting Brand Sales
Scotch whisky company's detailed experiences in Shanghai and Beijing boost profits and broadens appeal.
When architects from Singapore-based Asylum redesigned the Johnnie Walker House in Shanghai, sales in China increased 64%. This new ‘house’ was recently built in Beijing, with attention to detail that creates luxurious, immersive experiences. Engravings on the wall capture the brand's history and milestones, thousands of copper pipes and whiskey vaults work to simulate the operations of a real distillery, and there's also concierge service that assists visitors in arranging trips to Scotland.