How Johnny Walker Houses Are Boosting Brand Sales

How Johnny Walker Houses Are Boosting Brand Sales
Advertising

Scotch whisky company's detailed experiences in Shanghai and Beijing boost profits and broadens appeal.

Plus Aziz
  • 29 january 2013

When architects from Singapore-based Asylum redesigned the Johnnie Walker House in Shanghai, sales in China increased 64%. This new ‘house’ was recently built in Beijing, with attention to detail that creates luxurious, immersive experiences. Engravings on the wall capture the brand’s history and milestones, thousands of copper pipes and whiskey vaults work to simulate the operations of a real distillery, and there’s also concierge service that assists visitors in arranging trips to Scotland.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.