Kentucky’s New State Slogan: It Kicks Ass?
An unsanctioned re-branding campaign for the state stirs up controversy and begs the question, what's a branding best practice?
Three rogue creatives, Whit Hiler, Griffin VanMeter, and Kent Carmichael, have banded together to launch a rebranding campaign for Kentucky. The three created a new agency, Kentucky For Kentucky, with simple and straightforward goals:
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