Kit Kat Creates WiFi-Free Zone To Force City Dwellers To Relax
Chocolate brand uses ambient advertising in Amsterdam to promote taking a break from online connectivity.
Kit Kat, makers of the chocolate wafer bar, is well-known for its slogan, ‘Have a break, have a Kit Kat.' Now it is taking that message to the streets of Amsterdam and making it socially relevant for today's ever-connected consumer.
In conjunction with advertising agency JWT Amsterdam, Kit Kat has created ‘Free No Wi-Fi Zones' throughout the downtown area, setting up benches with WiFi jammers that block signals within a five meter radius. The ad says:
The world is becoming one big WiFi zone. There's even WiFi on Everest. Result? People are always connected. Time for a break.