The luxury automaker's Advanced Active Safety Research Vehicle aims to prevent driving injuries and fatalities.

Lexus has unveiled its Advanced Active Safety Research Vehicle (AASRV), which aims to enhance the car and driver’s ability to perceive, process, and respond with help from on-board automated technologies.

The car company’s goal is to prevent driving injuries and fatalities in the future. Their unique approach involves two parallel research programs in Japan and Michigan at the Toyota Research Institute, North America (TRINA).

The AASRV is a Lexus LS Hybrid fitted with advanced GPS, forward and side-facing radars and hi-def color cameras, 360° laser tracking, gyroscope, accelerometer, and other sensor components. These technologies track the vehicle and nearby objects and eliminate blind spots to keep the driver informed about what is happening around them. Mark Templin, VP and general manager of Lexus, said at a recent press conference:

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