Macala Wright: How Marc Jacobs Is Amping Up The Luxury E-Commerce Experience
The retailer relaunches their website, adding comprehensive social features and mobile optimization for immersive online experience.
As e-commerce continues to disrupt luxury brands, Marc Jacobs Intl is one to watch in 2013 with the relaunch of MarcJacobs.com. The relaunched site features comprehensive mobile optimization to increase online traffic and improved visuals in order to provide better product information and detail for customers. Daniel Plenge, Director of Digital for Marc Jacobs Intl, shares that “with the marked increase in both mobile browsing and mobile sales, we sought to create a more visually pleasing, easy to use and ultimately rewarding experience for our clients by balancing usability with functionality. The new site will better the consumer experience and result in not only increased sales, but deeper engagement with our fans and customers.” In order to do this, Plenge and the in-house graphic design team of Marc Jacobs focused on extensive social feature integration.