McDonald’s App Lets Customers Track Where Their Food Came From

McDonald’s App Lets Customers Track Where Their Food Came From

In Australia, the fast food giant (known as "Macca's") has introduced the 'TrackMyMacca‘s' app to provide interactive information.

Emma Hutchings
  • 18 january 2013

Where did the meat in your hamburger come from? In Australia, McDonald’s (which is known as “Macca’s”) has introduced the ‘TrackMyMacca’s‘ iPhone app. It uses your phone’s GPS to find out what restaurant you’re in, image recognition to see what you’re eating, and the date and time to track the exact ingredients that went into your food.

Augmented reality then turn the tables into a ‘farm’ and allows you to learn about the food. The app promoted transparency, which McDonald’s Canada made headlines for earlier this year with how they photograph their food.

McDonald’s Promotes Transparency With Ingredient Tracking App

‘TrackMyMacca’s’ works with food that comes in specially marked boxes, including the McChicken burger, Big Mac, Filet-O-Fish, and Chicken McNuggets. Augmented reality is used to provide interactive information about McDonald’s and it’s supply chain, turning the iPhone into an ingredient tracker.

The free app lets you get to know some McDonald’s favorites inside out, finding out where the ingredients in the actual food you just bought came from. Check out the short film about the app below:



+augmented reality
+supply chain

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