In Brief

In Australia, the fast food giant (known as "Macca's") has introduced the 'TrackMyMacca‘s' app to provide interactive information.

Where did the meat in your hamburger come from? In Australia, McDonald’s (which is known as “Macca’s”) has introduced the ‘TrackMyMacca’s‘ iPhone app. It uses your phone’s GPS to find out what restaurant you’re in, image recognition to see what you’re eating, and the date and time to track the exact ingredients that went into your food.

Augmented reality then turn the tables into a ‘farm’ and allows you to learn about the food. The app promoted transparency, which McDonald’s Canada made headlines for earlier this year with how they photograph their food.

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