McDonald’s Replaces Happy Meal Toys With Books
U.K. restaurants will start putting children’s reading material into their signature kids menu to promote literacy and healthy minds.
The best part of a McDonald’s Happy Meal, aside from the fries, has always been the cheap, promotional toy. Often, parents use the toy as ‘leverage’ to get their children to eat their entire meal. Now, U.K. McDonald’s are hoping that a slight change will make their Happy Meal ‘prize’ more beneficial for children.
In recent years, McDonald’s has done much to try and improve the nutritional value of their food offerings, specifically Happy Meals. Already providing the option to replace fries with apple slices and sugary soda with a fizzy-juice alternative called Fruitizz (only available in the U.K.), McDonald’s is now aiming to promote healthy minds through books, in addition to healthier bodies.