McDonald’s Replaces Happy Meal Toys With Books

McDonald’s Replaces Happy Meal Toys With Books
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U.K. restaurants will start putting children’s reading material into their signature kids menu to promote literacy and healthy minds.

Ryan Gerhardt
  • 14 january 2013

The best part of a McDonald’s Happy Meal, aside from the fries, has always been the cheap, promotional toy. Often, parents use the toy as ‘leverage’ to get their children to eat their entire meal. Now, U.K. McDonald’s are hoping that a slight change will make their Happy Meal ‘prize’ more beneficial for children.

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