McDonald's Changes Its Name In Australia
The global fast food chain will temporarily change its signage to Macca's -- which is what the brand is commonly called in the land down under.
In Australia, “Macca's” is a common name for the fast food chain McDonald's. As part of a promotion for Australia Day this month, McDonald's will change the signs at selected store across the country to Macca's.
It's the first time the global food giant has done something like this. Nevertheless, the change is only a temporary one and will be changed back after the campaign has finished.
Mark Lollback, chief marketing officer of McDonald's Australia, released a statement yesterday explaining the name-change: