McDonald’s Offer Access To Nutrition Facts With QR Code Packaging

McDonald’s Offer Access To Nutrition Facts With QR Code Packaging
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The fast food giant is rolling out a new global packaging design that offers information and communicates ‘brand stories’.

Emma Hutchings
  • 23 january 2013

McDonald’s is launching a new global packaging design that incorporates QR codes to give consumers nutritional information about their food. It is the latest brand to promote informed decisions about health, as Coca-Cola made headlines last week for an ad that aims to tackle obesity.

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