Creative Sandbox: Mobile Experiment Demos Future Of Web Interaction

Creative Sandbox: Mobile Experiment Demos Future Of Web Interaction

Design agency Deepblue lets users make holiday jingles on the web from their smartphones.

Nestor Bailly, PSFK
  • 20 january 2013

As a way to thank clients for a great 2012, web design and user experience agency Deepblue wanted to create a unique project that demonstrated what our future interactions with gadgets and the Internet could look like. Simultaneously showcasing their abilities and developing skills for future projects, they built a mobile-to-browser experience with HTML 5 that lets the user make their own, in-browser holiday jingles from phone noises with their smartphones.


After loading up on a computer, users are invited to go to on their smartphone and enter a unique code. Then they are able to select different ‘instruments,’ or sounds from the various on-screen mobile devices, to play at different times in a loop. The drums, snares, bells, guitars and more all work well together, even if you select a more or less random melange of instruments. No doubt the musically inclined could create a real tune with this experiment.

The experiment instantly went viral and was widely shown on blogs around the world. It took 7 people 350 hours and over 3000 lines of code to create.

This kind of smartphone-to-computer interaction via a specialized website is an emerging trend in web design that we’re sure to see more of. It has tremendous applications not only for advertising but in gaming and office environments as well, where any smartphone could become universal controllers for applications across any computer.

PSFK has partnered with Google’s Creative Sandbox, a gallery of the best and most creative projects in advertising, to bring you ideas and inspiration for the new year. See more work from the Sandbox here and submit your own work.

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