Researchers claim that an equation can accurately determine what will be a box office hit.

A group of researchers from Tottori University in Japan, have developed a math equation that can predict if a movie is going to be a success or a flop. The complicated formula takes into account various factors, including advertising, word-of-mouth, and social networks.

The mathematical model was applied to 25 movies, which screened in theaters in Japan, to calculate the likelihood of someone going to watch the movie 60 days prior to the opening date, through to 100 days after. The algorithm was able to accurately predict the audience forecast, which matched with the actual ticket sales at the box office.

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