Boston's Museum of Science is using its lightbulbs to provide interactive tour guides with games, maps, and details about displays.

Boston’s Museum of Science is using its lightbulbs as interactive tour guides. The LED lightbulbs from Massachusetts-based ByteLight send location-specific information to visitors by interacting with their device’s camera using signals invisible to the human eye.

Visitors who download the app can receive media and information at the museum, such as details about the displays in each room, interactive games, activities, a map of where they are, and special offers.

The museum can also receive foot traffic data from the light bulbs, enabling them to see which of their exhibits are the most popular. The system has the potential to be a non-invasive, smart way to interact with customers in a location-specific and real-time manner. ByteLight’s Don Dodge told Fast Company:

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