The airline partners with The Guardian for 'Blind Gate,' a twist on the classic dating game.

There’s always a bit of nervous anticipation as you approach your seat on an airplane- who will you be sitting next to for the next several hours? You could get lucky and end up sitting next to your future best friend, or you could end up sitting next to someone who hasn’t showered for days. It’s a toss-up that can make a multi-hour flight either enjoyable or horrific, and it’s something airlines are increasingly trying to experiment with– KLM’s ‘Meet & Seat’ and Air Malaysia’s ‘MHBuddy’ programs both let passengers pick seat mates based on social information.

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