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Nike Creates A Tron-Style Run Tracker

Nike Creates A Tron-Style Run Tracker
technology

Diagrams reminiscent of the popular sci-fi film show who runs the most between men and women, along with other stats.

Yi Chen
  • 4 january 2013


Nike has commissioned an interactive agency in Hong Kong to spruce up its Run Tracker visuals for its MvsW campaign. The campaign involves collating the data from the participating runners and segmenting it between men and women. The comparisons are then charted in a series of Tron-like visuals.

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