The president is using the emails he amassed during the re-election to get support for his stance guns, immigration, climate and the economy.
This article titled “Obama uses Organizing for America database to drive second-term agenda” was written by Ed Pilkington in New York, for guardian.co.uk on Friday 18th January 2013 21.51 UTC
Barack Obama has launched a new digital campaign that aims to harness the massive database of supporters’ emails he amassed over two presidential elections and use it to propel the ambitious agenda for his second term in office.
Organizing for America, the digitally-savvy re-election campaign that saw Obama returned to the White House in November, has been recast as Organizing for Action and redirected to generate popular backing for the president’s substantial legislative programme. Announcing the re-branding of the network, Obama predicted that it would become “an unparalleled force in American politics – it will work to turn our shared values into legislative action”.