Restaurant Reservation Service Lets Users Upload Pics Of Their Dinners
OpenTable website wants to create a more social experience with the acquisition of FoodSpotting app.
The world is becoming a more social place. We tweet, we share, we vine – and we take pictures of food to post on any and every social media site. The online restaurant reservation provider, OpenTable, is capitalizing on this trend by acquiring FoodSpotting, the San Francisco start-up. The mobile app's sole mission is to let users showcase their latest restaurant meal, what it looks like and where to get it.
Bought for $10 million, OpenTable will integrate the app into its reservation service. Although the full details of how this will occur have yet to be released, it is clear that visuals will become a larger focus of the site.