Pentagram Rebrands Billboard Magazine
Billboard Magazine embraces a minimalist information design approach in a recent facelift.
As publications like USA Today and SPIN Magazine undergo foundational changes in both their business models and editorial strategy, we find that billboard, a cornerstone of American entertainment media, has undergone a rebranding project to lift the brand equity amidst shifts in the music industry.
In the logo, the ‘B’ in Billboard becomes lowercase, fitting in with a minimalist trend other brands like jcpenny have taken in the past few years. The colors in the name have also been removed, as has lots of the ‘extras’ on the cover, making it a simple, sleek design that is no longer cluttered. The 119 year old brand had this new look designed by Pentagram partner Michael Bierut, who worked with Billboard’s Creative Director Andrew Horton and editors Bill Werde and Joe Levy.