Audio-reactive visuals create water experience for UrbanDaddy promotion.

Brooklyn-based art studio Red Paper Heart was recently asked by UrbanDaddy to create an interactive experience in water. They wanted to provide animations that guests could swim through but this posed a number of problems:

Pools are not exactly the most projection ready surface, and initial brainstorms produced many more challenges than we had anticipated. In researching a solution, we had to overcome the fact that projection doesn’t work on the surface of water, it becomes distorted if you project through it, and pool parties are notorious for more standing than swimming. To make something truly interactive, we needed to get everyone in that pool!

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