A ridiculous faux ad stands out amongst clutter on the NYC subway.

At first this subway ad looks a bit shocking- plastic surgery for dogs? What self-respecting dog owner would take their dog to a canine plastic surgery specialist? Why not just buy another breed in the first place? Do canine plastic surgeons even exist? When we first saw this ad, we were pretty sure it was fake- but what was it selling? Turns out, of all things, a TV show. Visiting Puppylift.com redirects you to Comedy Central and a video clip for the new series Kroll Show.

Taking a closer look at the ad, the copy does mention the show with the quote from ‘Liz’ from TV’s Kroll Show– ‘When push comes to shove, I wouldn’t trust my dog’s plastic surgery to anyone but Dr. Armond.’ But on an early morning subway ride, readers aren’t likely to notice the fact that the quote is from a TV show, instead focusing on the ludicrous idea that a doctor would perform plastic surgery on a dog.  A ridiculous faux ad, but much more effective than the typical subway ad.

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