The surprise guest at the North American Auto Show was a carbon fibre bicycle from the renown car manufacturer.

Amid the shiny cars, people with dusters keeping the cars impeccably shiny, and shiny women, a few items were on display at this year’s North American International Auto Show in Detroit that would hold any crusty old environmentalist’s attention. Bikes. Not just any old, embarrassing can’t-get-your-ass-up-a-hill electric bikes. A shiny, highly-engineered bike.

The Prius Parlee asks, “What if the Prius were a bicycle?” Toyota didn’t take on this challenge on their own – they teamed up with Parlee Cycles to design the bike of the future.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in