A Look At Virtual Retail Solutions In Daily Urban Life
PSFK's consulting team looks at how QR codes and other mobile tags can allow people faster and smarter ways to shop.
Over the last 12 to 18 months, there have been several examples of smartphones that can scan QR codes and other mobile tags to allow people faster and smarter ways to shop in the real world — no matter where they are. Often, these virtual storefronts operate entirely in the virtual realm and don’t require physical space for storing inventory.
By combining window shopping with the ease of online payments and at-home delivery, these visual vending walls allow buyers to quickly scan the ‘tags’ of items they want from beauty products to groceries, and get them shipped home so that they can get on with their days. Here are two of the best examples that PSFK Labs has seen around the theme of Virtual Retail: