Rather than getting unauthorised versions of videos taken down, labels are monetising them through ad partnerships.

This article titled “How record labels are learning to make money from YouTube” was written by Helienne Lindvall, for guardian.co.uk on Friday 4th January 2013 18.11 UTC

Shortly before Christmas the Gangnam Style official video broke a YouTube record by clocking up a billion views. How much Psy will pocket for these views depends, of course, on what his record deal stipulates, but the Guardian can now at least reveal what some of the biggest independent labels make. Recently Martin Mills, founder and chairman of the Beggars Group (home to artists such as Adele, Jack White and The xx), told me that last year 22% of the label group’s digital revenues came from streaming – and that the majority of its artists earn more now from track streams than track downloads.

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