Japanese company Shiseido has created a foundation called 'Fullmake Washable Base' that makes it easier to wash off makeup.

Japanese company Shiseido has created a foundation called ‘Fullmake Washable Base’ that can be removed using warm water. It also allows the makeup applied on top to be easily washed off without using a makeup remover.

The makeup base claims to help create a flawless cosmetic finish and hopes to make users feel more relaxed about wearing makeup, knowing that their skin can quickly and easily be restored to its natural state.

The foundation includes a substance developed by Shiseido called ‘Veil Action Polymer’, which is hydrophobic to cold water but hydrophilic to warm water.

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