Iconic characters get a cinematic makeover by the famous director.

Ridley Scott began his successful film career by directing commercials in London advertising agencies. Recently, the director who produced Blade Runner and Prometheus, has returned to the advertising world by directing a commercial video for Coca-Cola. The animated film features the iconic polar bears as you've “never seen them before.”

The short film tells a story of the polar bear family and follows them through an eventful day. The almost 7-minute long film will be broken into 30-second spots and shown during prime time British television in the upcoming weeks.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in