The iconic 'tongue' image is given a makeover by fifty designers.

The band's ‘tongue' logo was first created by John Pasche and the iconic image has become the band's trademark for the past 41 years. The image was the cover design for the Sticky Fingers albums in 1970 to “represent the brand's anti-authoritarian attitude, Mick Jagger's mouth, and the obvious sexual connotations.”

2012 as the Rolling Stones' 50th anniversary. To celebrate, the creatives from Publicis Madrid and Wieden Amsterdam, asked 50 designers from all over the world to create a new logo for the English rock band.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in