Macala Wright: Rolls Royce, The Future Of Artisanal Luxury & Calm Technology

Macala Wright: Rolls Royce, The Future Of Artisanal Luxury & Calm Technology
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The luxury automotive maker marries design, technology and customization to connect with affluent customers.

Macala Wright
  • 9 january 2013

Calm technology isn’t disruptive; in fact, the whole idea is to reduce distractions to our workflow without losing functionality. While calm technology does not necessarily jibe with most marketers—it’s at the heart of Rolls Royce’s innovation strategy when it comes to the next generation of technology found in the Ghost.

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