Oversized playgrounds hooked to snow-machines make snowflakes fly when played on by adults.

Evian, French mineral water brand paired up with advertising group Havas Worldwide to bring snow play to hard-working Londoners for their ‘Live Young’ campaign. Installing oversized playground equipment including see-saws and swing sets, Evian wants to allow adults the chance to rediscover their inner child. As added incentive to play, the play equipment is hooked to a snow-machine. The more passersby play, the more snow is created.

In London, snow is a rarity, so swinging that creates snowfall creates a special experience for city dwellers. Talking about the playgrounds, Eloise Smith, Havas Creative Director, said,

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