PSFK speaks to Sonia Sahney Nagar, the CEO and founder of Pickie, about the best way for brands to approach Facebook's new social search system.

Earlier this year PSFK spoke to Sonia Sahney Nagar, the CEO and founder of Pickie, about how brands are increasingly using social data to deliver personalized shopping experiences to customers. Pickie, an iPad app that curates a personalized shopping catalog for users based on their friend's mentions of products on social networks, was tapping into Facebook's ‘social graph' potential long before Facebook announced ‘Graph Search.'

In an excerpt from our interview earlier this year, Nagar deftly answers the benefit of the new ‘Graph Search' for brands:

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