Social Networking Lamps Communicate With Loved Ones
Internet-connected lamps can send messages with light to friends or family members around the world.
The Good Night Lamp is a series of internet-connected lamps that are controlled by one main lamp. Whenever you turn this Big Lamp on or off, it also turns the Little Lamps on or off.
So if you keep the big one for yourself and then send the smaller ones to loved ones you want to stay connected with, you can signal to them when you’re home, going to bed, or leaving the office.
This enables you to subtly connect to family and friends around the world with the flick of a switch, like a physical social network. If they live abroad and you’re never sure what time to call, they can signal to you when they’re available to speak.
The Good Night Lamp, which was develeoped by a team of UK designers, is currently raising funds on Kickstarter. You can get a Big Lamp and one Little Lamp for a pledge of £89 ($141). You can then add more Little Lamps later to give to others, which will be sold for around £15-20 ($23-31). Check out the campaign video below to learn more about the lamps:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers