‘Escape From Tomorrow’ follows a father as he goes insane at Disney World and is raising a copyright and brand debate because it was shot without permission.

Escape From Tomorrow, a movie that premiered at the Sundance Film Festival last weekend, follows a father as he goes insane at Disney World. The film paints a negative image of the “happiest place on earth” and is raising debate because it was shot at the theme parks unknowingly and without permission from Disney.

The film raises questions about how brands can protect their image in the age of digital cameras and smartphones. In regards to copyright concerns, is the filmmaker more guilty than a regular parent capturing photos and videos of their child on a ride? The NY Times writes:

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