A tongue-in-cheek campaign by the big box retailer invites viewer discussion.

The giant retailer has launched “The Everyday Collection” campaign that gives the glossy, high-fashion treatment to average grocery items like eggs, laundry detergent, prenatal vitamins, and even a steak.

The 30-second commercials are fast-moving, entertaining, and fun to watch. Target noted that it's probably the first time a retail grocery store has used this type of media to promote the goods, and hopes to invite consumers to share and talk about the ads.

The video below is advertising meat, and we see a beautiful model, who represents a matador, elegantly waving around a white cloth to avoid chicken breasts and sirloin steaks flying by her. The tagline is simply, “Conquer dinner, one cut of meat at a time.”

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