Target Creates Online-Only Brands

Target Creates Online-Only Brands
technology

Retailer differentiates its physical and digital stores by creating unique brands that are only available for purchase on the web.

Zachary Kraemer
  • 23 january 2013

In an attempt to drive traffic to its e-commerce site, Target has recently debuted six new lines which will be available on its website only. With a wide array of product assortment throughout the various lines, from home décor to ready-to-wear apparel, Target hopes to draw a wide demographic to its website.

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