Target Creates Online-Only Brands
Retailer differentiates its physical and digital stores by creating unique brands that are only available for purchase on the web.
In an attempt to drive traffic to its e-commerce site, Target has recently debuted six new lines which will be available on its website only. With a wide array of product assortment throughout the various lines, from home décor to ready-to-wear apparel, Target hopes to draw a wide demographic to its website.
Target’s divisional manager Theresa Schmidt further explains the idea of these six brands:
We’re excited about these new brands and how they’re helping us further differentiate Target.com from other online retailers. We know our guests are increasingly connected and are shopping online more, so we wanted to offer guests something new, unique and unexpected.