Target Shows Off Everyday Products With High Fashion Crowdsourced Runway Show

Target Shows Off Everyday Products With High Fashion Crowdsourced Runway Show
technology

Retailer had models read tweets about the brand's household items to showcase the merchandise.

Zachary Kraemer
  • 30 january 2013

In the latest leg of its “Everyday Collection” campaign, Target has launched its first ever crowd sourced Tweet-to-Runway fashion show.  In the typical Everyday Collection style, models dressed in all white walked down a high fashion runway and presented everyday items that are available at Target stores. While holding up the various products, models would read selected tweets that mentioned the specific product they were holding, adding humorous interpretations of emoticons, hash tags, and various punctuations.

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