Why Brands Go Crazy For Street Art
Having collaborated with New Era, Nike, and G-Shock, graffiti artist Eric Haze sheds light on creative collaborations.
The concept of ‘street art’ is extremely murky. Everything from yarn bombing and bottle designs to 3D projection and billboard defacements have reshaped the simple act of graffiti. Its influence on brands is an important recent development.
In our interview with artist Eric Haze and Ben Ewy, Creative Director at New Era, they reveal what exactly gives such a fluidity in the way that brands are influenced by art (generally), more specifically how an artist can influence urban brands like New Era and Nike.