Unruly's 'ShareRank' algorithm allows them to predict the shareability of content before it has been launched.

Unruly, a global platform for social video advertising, has developed an algorithmic tool that enables advertisers to predict whether their video content will go viral before it has even been launched.

The Unruly ShareRank allows them to edit their videos for maximum shareability and optimize their content marketing strategy. The tool offers an insight into “the psychological, social and content triggers that affect the success of their video content” so they know its word of mouth potential.

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