Tool Tells Advertisers If Their Video Will Go Viral

Tool Tells Advertisers If Their Video Will Go Viral
technology

Unruly's 'ShareRank' algorithm allows them to predict the shareability of content before it has been launched.

Emma Hutchings
  • 31 january 2013

Unruly, a global platform for social video advertising, has developed an algorithmic tool that enables advertisers to predict whether their video content will go viral before it has even been launched.

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