Virgin Atlantic Turns Its Staff Into Superheroes For New Campaign

Virgin Atlantic Turns Its Staff Into Superheroes For New Campaign
Advertising

‘Flying in the Face of Ordinary’ features a TV ad with children who possess special gifts growing up and using their talents as they work on the airline.

Emma Hutchings
  • 8 january 2013

Virgin Atlantic‘s new campaign ‘Flying in the Face of Ordinary’ features a TV spot that portrays its staff as superheroes.

First we see them as children using their special super-human talents, before they all join Virgin Atlantic. There, they put their extraordinary ‘gifts’ to good use at the airline, where their quick reflexes, psychic abilities, fearlessness, and creative problem solving allow them to provide an excellent customer experience for passengers as a pilot, engineer, and cabin crew.

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