The global skin care brand gets a design refresh that will encourage sales and help the brand meet sustainability goals.

Yves Béhar’s San Francisco-based design agency fuseproject was approached by Nivea to create a cohesive design language for the global skin care brand. The brand’s success had led to brand confusions, with disjointed packaging forms, different brand expressions, and disconnected graphic languages. Fuseproject was tasked with not only simplifying the brand message, but also challenged to use design to help Nivea reach sustainability goals.

Béhar speaks to how fuseproject approached the dual challenge:

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