Adidas Creates 360 Degree, Interactive, Live Stream For NYFW

Adidas Creates 360 Degree, Interactive, Live Stream For NYFW
technology

Retailer streams spring/summer fashion show live while offering viewers four different views and the ability to pin looks to Pinterest boards.

Zachary Kraemer
  • 12 february 2013

In its 2013 spring/summer fashion show, Adidas partnered with ACNE Productions to bring online viewers a dynamic interactive live-stream of its Y-3 collection. The online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.

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